Design Firm:
Student Work
Service:
Branding
(2022)

Crazy Aaron's

Concept
The project was to re-brand a company that lacked a strong refreshed brand direction. This re-brand was of a company that produced a putty toy that lacked a cohesive system for their various products. I designed the brand with an abstract bright style that can be easily adapted to fit the needs of the packaging that can embraces the toy's individuality while still allowing the brand have a centralized theme.
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